Kicking off with its grand opening was none other than one of Americas top 50 Dj’s , Wolfgang Gartner. Lure is Hollywood’s new hot spot for 2012 and for its grand opening, a hundreds of beautiful women and the who’s who showed up to inaugurate the night.
From the gorgeous decor to the spacious dance floor. Having a beautiful hostess from an above motorized carriage deliver bottle after bottle of your choice of poison is the way to go, VIP style. Lure is located in the space formerly occupied by the Cabana Club, with a 50,000 watt Line Array sound system, LED Walls, and lighting designed by the world renowned Steve Lieberman. It also features a state of the art Kryo system, with over 100 kinetic light spheres that are choreographed with whatever beat the Dj decides to drop through the speakers. Four full bars to accommodate 1700 plus attendees.