Diplo and DJ Bl3ND’s Management Fight Over Fake Facebook Fans
“A lot of people inflate their numbers,” Diplo told the room in his typically laconic style at the IMS Engage conference in Hollywood today at the W Hotel. “You don’t really want fake Facebook fans; they don’t buy your records.” The Mad Decent boss was sitting down for a conversation with Instagram founder Kevin Systrom to find out where music and social media meet.
In Diplo’s opinion, electronic and rap artists have used social media most skillfully in the music world. However, things got heated when Diplo mentioned that L.A. identity DJ BL3ND’s three million Facebook fans don’t stack up to the size of the shows he plays (“I’m pretty sure I’m bigger than DJ BL3ND,” he quipped, having earlier made it clear he’s a fan), before one of DJ BL3ND’s team popped up in question time to reel off the large-scale shows his client does play. Cue an extended awkward moment. After the session, a physical fight even broke out between members of both camps.