Jewel of the nineties: Jnco jeans makes a comeback

Jewel of the nineties: Jnco jeans makes a comeback

JNCO available for pre-order in advance of December release

You can’t spell “clearly you’re joking” without JNCO. The once-popular rave attire brand hasnew designs faithful to the traditional Jnco look can be pre-ordered now at the company’s website in advance of the line’s December release.


JNCO jeans were extremely popular all around the country in the late ’90s and early ’00s, when the first real wave of EDM (then called “techno” because, uh, we thought we were cool) swept the land. They featured giant leg openings (20 to 30 inches per leg) with the biggest leg openings maxing out at a whopping 36 inches. Which is enough fit an entire raccoon. This was the height of the rave era, so there was still some wide-eyed optimism that we were all going to live in an Al Gore-led future where everybody smoked high-quality weed and the only currency was hugs. Really. Consider the fact that in 1998 JNCO made $186.9 million in sales and subsequently caused American youths to spend their hard-earned allowance to dress like pan-global cartoon characters.


The YouTube’s stars Fine Brothers have put some teenagers together and asked them what they think about the boot-cut jeans. Some of the reactions included:  “So, are they jeans?… These are ridiculous.”

This time around, it looks like only a third of the brand, laugh-stiflingly called “The Heritage Collection,” will be used for the giant wide-legged pants that made the brand famous 20 years ago. The rest of the brand will be dedicated to updated (and presumably raver-influenced) clothing, like joggers with drawstrings! Yep, someone got paid for these ideas and multiple people okayed them and now all of them are definitely sleeping soundly tonight on beds made entirely of money.

Whether anyone will wear JNCOs in 2016 is a different story.



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