Feature

TomorrowWorld Contributes $93.9M Toward State of Georgia

TomorrowWorld Contributes $93.9M Toward State of Georgia

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On the heels of unveiling its phase I headlining artists last week, TomorrowWorld, the world’s largest 21+ music festival and largest event of any kind in the state of Georgia, has unveiled data around the 2014 event’s economic impact. A truly international affair, last year’s event drew 160,000 passionate music fans from more than 75 countries and all 50 states over the course of three days, with more than 40,000 attendees staying in the onsite camping city, DreamVille.
TomorrowWorld returns with its third edition, The Key To Happiness, this September 25-27 to 8,000 acres of lush farm and woodland in Chattahoochee Hills, Georgia, just outside Atlanta.

Below is a summary of statistics illustrating Georgia economic growth from TomorrowWorld 2014:

  • $93.9M of economic activity across the state, with $71.8M in new economic activity in the Atlanta region
    • This equals a 9% increase in Atlanta economic activity from TomorrowWorld 2014 vs. 2013. This is largely due to the increase in the number of participants, but also because per-participant spending increased 56% from 2013 to 2014.
  • $173M in combined economic impact from TomorrowWorld 2013 and 2014
  • $30.5M in labor income for workers in the Atlanta region
  • $4.7M in state and local taxes in Georgia, including $2.9M in state and local taxes from activity in the Atlanta region
  • 3.5 days were spent on average in the Atlanta area, per TomorrowWorld visitor.

“We are passionate about bringing beauty, positivity and unforgettable experiences to TomorrowWorld’s visitors each year,” said Jamie Reilly, project director of TomorrowWorld. “These numbers are a humbling reminder that our work has a significant impact to our local community and home.”

Originating from the legendary Tomorrowland festival, TomorrowWorld debuted in 2013, generating $85M in revenue for the state of Georgia in its inaugural year and setting a new bar as a truly international music festival on a massive scale in the United States. The magical 3-day music festival and 5-day camping experience combines nearly 300 DJs, mind-blowing décor, animation, A-class camping, eccentric comfort areas and gourmet food amid a breathtaking fantasy world backdrop. TomorrowWorld is currently the nation’s most popular music festival on Facebook with more than 6 million likes.

The festival announced the first phase of its lineup last week, which included headliners David Guetta, Tiesto, Steve Angello, Hardwell, Armin Van Buuren, Martin Garrix, any many more. Additional headliners and the full lineup will be released shortly.

Hotel options go on sale next week.

*Methodology: Research firm ICF International conducted economic impact modeling to assess the impact generated by TomorrowWorld 2014. The analysis includes the impacts of the organizer’s production-related spending, expenditures made by out-of-town participants on lodging and entertainment while in Atlanta, and event-related spending made by local residents who participated in the festival. The analysis provides estimated impacts for each of these spending profiles, as well as an overall estimate of TomorrowWorld 2014’s impact.

For tickets and more information on TomorrowWorld, visit: www.TomorrowWorld.com/tickets.

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