Feature

Simon Cowell finally Announced his new dance music TV talent show with Steve Aoki as a judge

Simon Cowell finally Announced his new dance music TV talent show with Steve Aoki as a judge

simon-cowellSimon Cowell’s long-mooted DJ talent show Ultimate DJ is finally going into production, and will be broadcast on Yahoo’s live streaming service, Yahoo Live.

As Variety reports, the partnership was announced as part of a slate of original programming from the online giant at its NewFronts presentation at the Lincoln Centre in Manhattan yesterday (April 27). As well as Cowell, Steve Aoki was also at the presentation, where it was revealed that the EDM cake-thrower would be one of the show’s celebrity judges.

Yahoo chief marketing officer Kathy Savitt also announced the voting would take place through Tumblr – presumably in an attempt to harness the power of EDM’s social media-savvy fanbase – explaining that the show was “very much like the World Cup of EDM — country against country, DJ against DJ, fanbase against fanbase.”

The show is being produced by Cowell’s Syco Entertainment along with Ultra Records president Patrick Moxey, Done and Dusted production’s Ian Stewart and Hamish Hamilton, who was the director of the 2015 Pepsi Super Bowl Halftime Show and Academy Awards. The lucky winner will get the opportunity to headline a major electronic music festival and will be offered a record contract with Ultra Records and Sony Music, but as Cowell is known for dropping former winners from his record label when they don’t perform, any prospective contestants should probably go in with a back-up plan.

Yahoo’s chief marketing officer Kathy Savitt has even compared it to the world’s biggest sporting spectacle.

“Ultimate DJ will be very much like the World Cup of EDM – country against country, DJ against DJ, fanbase against fanbase. And with all the voting happening on Tumblr, it’s yet another example of the growing convergence and synergies we are finding between the two platforms.”

Ultimate DJ has been in the pipeline for a while now – Cowell’s first attempt to get a DJ talent show off the ground was scuppered in 2012 following behind-the-scenes disputes, but it reared its ugly head again last year when it was revealed Cowell was in cahoots with T-Mobile and EDM giant SFX Entertainment to bring the project back to life as an online show. It’s not Yahoo’s first foray into the live music streaming world – last year itannounced a partnership with Live Nation to live stream selected concerts online.

 

Comments

comments

Click to add a comment

You must be logged in to post a comment Login

Leave a Reply

Feature
@https://twitter.com/edmmagazine

Check out EDMmagazine.com for the latest news on the electronic music scene!

More in Feature

Without You Artwork

EDM MAGAZINE EXCLUSIVE PREMIERE: SOPHIE FRANCIS ‘WITHOUT YOU’

Matt BoltonFebruary 16, 2017
Local partier at EDC Mexico

PK Sound to Power EDC Mexico’s Main Stage

Matt BoltonFebruary 15, 2017
After Love Paul Oakenfold Remix

Suzie Del Vecchio Releases Official Video for Paul Oakenfold’s Mix of “After Love”

Matt BoltonFebruary 14, 2017
o-LIFE-IN-COLOR-facebook

PK SOUND x LIFE IN COLOR unite to bring the boom to Miami

Matt BoltonJanuary 26, 2017
Trajedy lands upon The BPM Festival causing the authorities to cancel the event indefinitely

The BPM Festival canceled indefinitely by Mexican government after shooting at 10 year anniversary closing party leaving 6 dead and 15 injured

Matt BoltonJanuary 17, 2017
af-sophie-31

Next Big Thing: Sophie Francis

Matt BoltonJanuary 12, 2017
alone-cover

NERVO AND ASKERY TALK STUDIO BEATS AND CHICKEN FEET

Matt BoltonJanuary 3, 2017
screen-shot-2016-12-14-at-6-15-56-pm

JAMIE XX RECEIVES “BEST MUSIC VIDEO” GRAMMY® NOMINATION

Matt BoltonDecember 14, 2016
Dancetronauts + DJ IDeaL on Groove Cruise 2016

FOREVER MEMORIES CREATED ON THE GROOVE CRUISE 2016

Matt BoltonDecember 13, 2016