SFX and ID&T Cancel One Tribe, due to ‘Disappointing Ticket Sales’

SFX and ID&T Cancel One Tribe, due to ‘Disappointing Ticket Sales’

The first edition of the Lake Perris gathering, which featured Guy Gerber, DJ Harvey and more, has been ‘postponed indefinitely.’

One Tribe was set to take place on September 25th and 26th at the Lake Perris Recreational Area. The festival, a collaboration between California promoter B3 Productions and Amsterdam giant ID&T, planned on running five stages, programmed by Beatport, Jamie Jones’ Paradise, Crosstown Rebels and more. One Tribe also boasted a healthy local contingent, with the Deserts Hearts crew appearing alongside California rave veterans DJ Garth and Doc Martin on the B3 stage. Details on refunds are forthcoming.

“We had an ambitious plan to bring an innovative and unique experience built around the spirit of community, art and music to an amazing venue in Southern California,” managing director of SFX Live North America Jacob Smid told theNew York Times in a statement. “Unfortunately, disappointing ticket sales put us in a position of choosing between compromising our vision and the overall experience at One Tribe, or canceling it.”

A letter from ID&T parent company SFX Entertainment who has been a hot topic in the news recently, with Forbes magazine highlighting the company that has gone from a 1 billion net worth, to just 100 million in as little as two years.—on the cancellation reads as follows:



SFX’s other events are all on for the time being.



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First and foremost I'm an event producer. I produce electronic music festivals in Southern California. I'm also a talent agent. I DJ everywhere I can which means I like to travel. I write music that my parents don't really understand.

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